March 2026

Informed Delivery is a free program created by the United States Post Office which allows those people who have signed up for it access to see their mail before it arrives. Not only can people see the letters or postcards that are coming to their mailbox that day, but they are also able to see status updates for the packages that are coming in (and going out).

It’s incredibly easy to sign up for the program. If you happen to go to the USPS Informed Delivery website, there are multiple areas where you can click to sign up for the free service. The bigger question is why you would want to sign up for such a service. Different customers at the post office have different answers for that. For starters, the USPS has a pretty large client base – over 160 million addresses on record, many of which have multiple adults at said address. These could be apartments, condos, town homes, single-family, and businesses all receiving mail from the post office on almost any given day.

For myself, I like to be able to see what will be hitting our mailbox that day, whether it be a birthday card for our son, a hopeful check in the mail, or a bill. For a friend of mine in Florida working through a cancer diagnosis, it could be easier for her to check her mailbox via the app, only warranting a trip to the mailbox, which is halfway through her condo complex, on days when she is receiving items. Every person who signs up may have a slightly different reason for the sign-up, but you may be surprised to find out that, according to the United States Post Office, over 72 million people have already signed up for the service.

And why not? It’s free. It provides a useful tool for many of Americans who do not check their mail daily. It provides another check for package and mail arrives, especially when something exciting is expected!

Now why is it important for businesses or organizations that are mailing out to know about informed delivery? If you are a client who is mailing out via USPS, you can change up how those people who signed up for informed delivery see your mail piece in their inbox or app. It’s ANOTHER omnichannel touch, and guess what? You aren’t paying ANYTHING extra for that extra digital marketing touch on top of the physical touch of your physical mail piece.

If you decide to elevate your informed delivery look, you can create a representative and ride-along image of your mail piece IN COLOR with a website URL attached, so if someone opens their email containing informed delivery, they can click right away to go to your webpage with the offer, information, or need. This changes your mail piece from just a physical touch to full color digital and physical marketing mail magic.

Two for the price of one – I like that math.

Have more questions? Contact us today!