EDDM - Every Door Direct Mail
EDDM, or Every Door Direct Mail, is commonly used by small businesses and corporations alike. As a mail service provider, PSS Mailing Solutions, has the knowledge and experience to handle your Every Door Direct Mail needs. Whether you are just starting out or have been sending EDDM pieces for quite some time, PSS Mailing Solutions is here to answer any questions and provide the best possible service for your challenges or requirements.
Every Door Direct Mail is alive and well in the 21st century. We work closely with the USPS to bring the best knowledge about EDDM to our customers. This is a low-cost initiative for many businesses who desire to get their name out to the larger community on a greater scale. If you are new to EDDM, keep reading to understand the basics.
This type of mailer is an affordable advertisement that is targeted for specific locations. If you are new to an area, want to send out coupons or menus to a larger population that is relatively close to your location, or having a sale, EDDM is sent to a targeted area. The EDDM Online Tool, provided by the United States Post Office, helps to search for routes that are specific to zip codes, and then postal routes within those zip codes.
Example
If you own a local bakery that is opening a second shop in LeClaire, Iowa, EDDM may be a great promotion for you. Using the EDDM Online Tool, we can map out the postal routes that you would like to send an Every Door Direct Mailer to that has your opening date along with a coupon for $5 off a $25 order. You may decide that you want to send this to all postal routes within the LeClaire zip code of 52753 or you may only want to send this to the postal route closest to your new location. You may also decide that you want to send this to even more routes that are further out from your new location.
PSS Mailing Solutions - Your Mail Service Provider
Why use a mail service provider for EDDM? Like many other aspects of a business, if you are not an expert in that particular piece of marketing - physical mail marketing - it is very easy to make mistakes and spend far more time on it than is needed. We are experts at mail. We live and breathe it day-in and day-out, so we know the correct placement of the addresses, what the indicia needs to include, possible dimensions for mailers, and so much more.
Additionally, if you are unsure of the design, we have graphic designers who work on mailpiece design every day. Provide us with the details you would like and let us work our magic. We welcome any questions and would love to help you get started on these when the time is right!
Contact us today to get started.
Frequently Asked Questions
Why would I use EDDM?
EDDMs are used when a business or organization is looking to get noticed in a certain geographical area. For instance, if you are opening a car repair shop in Bettendorf area, you may want to send a postcard to residents in the two postal routes closest to your shop.
What size is an EDDM piece?
A mail piece for EDDMs cannot be more than 15″ long, 12″ high, and .75″ thick. It also needs to be more than 10.5″ in length OR 6.125″ in height OR .25″ thick. For more specifics and information, check out the USPS EDDM Quick Reference Guide.
How do I get started with EDDM? I know nothing.
The easiest way to get started is to fill out our contact us form. We can ask specific questions to help you better understand the process. It is always helpful to include your business name and location on the form, if you know the area you may want to send mailers to, and if you have some basic design ideas already.
I don't live close to Davenport, Iowa. Does that matter?
Not at all. We work with the USPS and can send mail all over the country. If you’ve found us and you’re in California, Florida, Wisconsin, or Wyoming, we are happy you’re here. Send us an inquiry!